
Today we drove to Collinsville, Illinois, for the eleventh annual World’s Largest Catsup Bottle Festival.
Here’s the short history: Sixty years ago, the local water tower was built and painted to look like a big bottle of Brooks Catsup, because in 1949 Collinsville was the home of Brooks Foods and the G. S. Suppiger Company. And yes, the Brooks bottles had this shape back then.
The water tower eventually fell into disrepair but was restored, after a spirited community effort, in 1995; it was listed on the National Register of Historic Places in 2002.

So they have these annual festivals to celebrate the funky roadside niftiness of the whole thing, the small town with the big 1949-style catsup bottle. Remember when catsup bottles were made of glass? Remember when Collinsville was the Brooks company’s headquarters? Remember when catsup didn’t have to vie with salsa as America’s favorite condiment? Remember when ketchup was spelled catsup?

So there is the reason to have a World’s Largest Catsup Bottle Festival—to soak for a while in the nostalgia of small-town midwestern Americana, to stroll through a vintage car show and groove to an Elvis impersonator, to watch a hotdog-eating contest, and enjoy the regal presence of the 2009 Little Princess Tomato and Sir Catsup as they mingled in the crowds with their parents.

All of this, set to the golden oldie tunes of KZQZ 1430 AM.

Remember the Pepsi Challenge taste test from the 1970s, where Pepsi would have booths at public events, like county fairs and such, serve people Coke and Pepsi in unmarked cups, and tasters were supposed to identify the better-tasting soda? As I recall, it quickly became an opportunity to simply demonstrate one’s ability to distinguish between the two.
Well, the festival today featured a “Brooks Tangy Catsup Taste Test,” where participants sampled four different catsups, with the goal of guessing which one was the Brooks. The other brands were Heinz, Hunt’s, and the local Schnuck’s store brand.
I tried it—and I won! And yes, Brooks is indeed the “tangy-est.”
And what did I win, you may ask?
I won a ribbon . . . a coupon for a trip to The Pasta House . . .
—and a free bottle of Brooks catsup!
